Research

The Centre for Human and Cultural Values brings together some of the world’s leading academics to understand and apply personal and cultural values theory to address important social issues.
Specifically, the Centre has six main research streams:
Personal & Cultural Values

The Centre brings together a strong group of international researchers currently working on new directions in the theory and measurement of personal and cultural values.

Values have been of interest to scholars for over a century, yet there are still important developments to be made in our understanding of values, including (1) the range and nature of values, (2) how values can be used to characterise societies, groups, and individuals, (3) how values change over time and across age and life stage, and (4) how best to measure these phenomena at different levels.

Prof. Shalom Schwartz

Hebrew University of Jerusalem, Israel

Prof. Hester Van Herk

Vrije Universiteit Amsterdam, Netherlands

Dr Ella Daniel

Tel Aviv University, Israel

Prof. Julie Lee

University of Western Australia

Prof. Ron Fischer

Victoria University of Wellington

Dr Maya Benish-Weisman

University of Haifa, Israel

Prof. Ariel Knafo-Noam

Hebrew University of Jerusalem, Israel

Assoc. Prof. Jan Cieciuch

Cardinal Stefan Wyszyński University, Poland

Dr Uwana Evers

University of Western Australia

Prof. Anat Bardi

Royal Holloway, University of London, UK

Dr Joanne Sneddon

University of Western Australia

Dr Charice Ye

University of Western Australia

Children’s Values

Recent research has shown that children as young as 4 years old hold values systems that show similar trade-offs to those of adults.

The Centre brings together a strong group of researchers interested in (1) how values develop during childhood, (2) how values should be measured in an age appropriate manner, (3) how values relate to social, academic and health issues.

Prof. Julie Lee

University of Western Australia

Dr Anna Doering

University of Westminster, UK

Ms Patricia Collins

University of Western Australia

Prof. Ariel Knafo-Noam

Hebrew University of Jerusalem, Israel

Dr Ella Daniel

Tel Aviv University, Israel

Assoc. Prof. Jan Cieciuch

Cardinal Stefan Wyszyński University, Poland

Dr Maya Benish-Weisman

University of Haifa, Israel

Dr Joanne Sneddon

University of Western Australia

Dr Charice Ye

University of Western Australia

Societal Issues

Values are central to public discourse today. The Centre’s interdisciplinary team of researchers are interested in how values guide, justify, and explain beliefs, attitudes, norms, opinions, and actions.

Researchers are currently investigating immigration and migration, diversity and equality, environmental conservation, ageing, and health issues such as vaccination. These are examined at the individual, group and societal level across a wide range of cultures.

Prof. Carmen Lawrence

University of Western Australia

Dr Gilad Feldman

University of Hong Kong, HK

Prof. Ron Fischer

Victoria University of Wellington

Dr David Smith

University of Sydney, Australia

Dr Katie Attwell

University of Western Australia

Prosocial Behaviour

Values can tell us more about the ways in which individuals behave in a prosocial manner.

Researchers at the Centre are investigating the complex and interrelated ways that personal values impact charitable giving, volunteering, sustainable lifestyles, and interactions with animals and the environment.

Prof. Julie Lee

University of Western Australia

Assoc. Prof. Doina Olaru

University of Western Australia

Dr Uwana Evers

University of Western Australia

Dr Brett Smith

University of Western Australia

Prof. Carmen Lawrence

University of Western Australia

Assoc. Prof. Fang Liu

University of Western Australia

Dr Liat Levontin

Technion, Israel Institute of Technology, Israel

Ms Christine McCagh

University of Western Australia

Prof. Roy Ballantyne

University of Queensland, Australia

Assoc. Prof. Jan Packer

University of Queensland, Australia

Dr Patrick Dunlop

University of Western Australia

Prof. Ron Fischer

Victoria University of Wellington

Dr Joanne Sneddon

University of Western Australia

Dr Karen Hughes

University of Queensland, Australia

Consumer Behaviour

Values theory has been applied across many consumer decision-making contexts and among various product categories to better understand individual’s purchases of goods and services.

Centre researchers are examining the perceived value of products, consumer engagement with brands, social media communication, retirement planning, values-based appeals, and consumer materialism and frugality. They are also interested in how consumers attribute personality characteristics, including values to brands, charities and other non-human entities.

Prof. Julie Lee

University of Western Australia

Prof. Carlos Torelli

University of Illinois Urbana–Champaign

Prof. Susan Thorp

University of Sydney, Australia

Dr Liat Levontin

Technion, Israel Institute of Technology, Israel

Dr Richard Gruner

University of Western Australia

Prof. Geoff Soutar

University of Western Australia

Prof. Vanessa Patrick

University of Houston, United States

Prof. Hester Van Herk

Vrije Universiteit Amsterdam, Netherlands

Dr Paul Harrigan

University of Western Australia

Prof. Nancy Wong

University of Wisconsin, United States

Prof. Brian Wansink

Cornell University, United States

Assoc. Prof. Len Coote

University of Queensland, Australia

Dr Sanjit Roy

University of Western Australia

Prof. Jaqueline Kacen

University of Houston, United States

Prof. Paul Gerrans

University of Western Australia

Assoc. Prof. Fang Liu

University of Western Australia

Dr Uwana Evers

University of Western Australia

The Workplace

Individuals take their personal values into the workplace. At the same time, the workplace and an individual’s colleagues may influence their values and attitudes.

Researchers within the Centre are examining the impact of values on self-employment, innovation and entrepreneurship, teams and identity, volunteering, cooperation, and creativity within the workplace.

Prof. Cristina Gibson

University of Western Australia

Dr Patrick Dunlop

University of Western Australia

Prof. Geoff Soutar

University of Western Australia

Dr Donella Caspersz

University of Western Australia

Prof. Thierry Volery

University of Western Australia

Dr Ramon Wenzel

University of Western Australia

Assoc. Prof. Andrew Timming

University of Western Australia

Dr Oliver Rahn

University of Western Australia

Values reflect what is important in life.
They give meaning to the things we do. What we believe, what we like, what we do, and what we think about our own and other’s actions are all shaped by our values.

The Centre for Human and Cultural Values focuses on research and training in understanding and appreciation of the variety of human and cultural values and how they relate to big social issues in society.